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Create SaaS Product Videos

CloudApp makes it easy to craft the best SaaS product videos. It’s screen recording, GIF creation, and image annotation features can be used to showcase software features, processes, and best practices quicker than ever before. Start your free CloudApp account today and take your SaaS product videos to the next level.

Available on:


CloudApp’s SaaS Product Video Creation Software is available for Mac, Windows, iOS and Chrome. Downloading the software is quick and easy. Simply download the app above, access it from the Apple Store for Mac and iOS, for PC from the Microsoft Windows Store, or go to the Chrome Webstore and add the extension to Chrome.

Create the Best SaaS Product Videos

 Let’s be honest, there are A LOT of SaaS products on the market. How can your company stand out from the sea of competition and attract the right audience? The answer is through SaaS product videos made with CloudApp. Our visual communication tool makes it easy to quickly demo software solutions, showcase features, and explain complex processes. Keep reading to learn how CloudApp can supercharge your company’s marketing efforts.

Engage Your Audience With Video Content

Nothing engages audiences like video content. Take advantage of this and create powerful videos that sell your software solutions. Whether you want to shoot a SaaS product demo video, an app explainer video, or an entertaining GIF, CloudApp’s screen and webcam recording software can help you do it quickly and effectively. 

How to Create a SaaS Product Video With CloudApp

Ready to create an amazing SaaS product or app explainer video. With CloudApp it’s quick and easy! Just follow these simple instructions:

For Apple Users:

  1. Install CloudApp on your Apple computer. Then navigate to the CloudApp icon located in the top right corner of your device’s menu bar.
  2. Click the “T.V.” icon to record a video or the “GIF icon to record a GIF. Then click and drag your mouse over the portion of your screen that you want to capture.
  3. A menu bar will appear that will allow you to start and stop your recording, enable your Mac’s microphone and webcam, and more. Select your required options.
  4. Lastly, hit the “Start Recording” button to shoot your product videos for marketing. Then simply click “Finish” when your creation is done.

For Windows Users: 

  1. Install CloudApp on your Windows PC and navigate to the bottom right corner of your screen. The CloudApp icon will be located in your computer’s quick launch icon tray.
  2. Click the “Camera” icon to create a screen recording or GIF. Then click and drag your mouse over the portion of your screen that you want to capture.
  3. Use the “Start Recording” icon to begin recording your SaaS product or app explainer video. When you’re done, click the “Finish” button to stop recording.

Easily Distribute Your Product Videos for Marketing

Once your software demonstration or product explainer video has been made, it’s automatically uploaded and stored in the cloud. From there, you can easily email your creation to leads and customers, include it in Slack chats, paste it into WordPress blog posts and more. Just decide the perfect distribution model for your content and CloudApp will help you get it to your audience in the preferred way.

Boost Your Marketing Team's Productivity

Your marketing and sales teams have a million and one things to do. What they don’t need is another complicated tool that takes ages to learn and even longer to implement. CloudApp is the opposite of that. It’s incredibly easy to use and will undoubtedly boost team productivity. In fact, CloudApp has been proven to speed up marketing and sales campaign development by 300%! If you want to make better content faster, you need the CloudApp visual content creation tool.

More Than Just Video

 Video may be king but it’s not the only kind of content your audience likes to consume. Other types of visual media — pictures, for example — play a major role in most marketing and sales campaigns as well. With CloudApp, you can easily take screenshots on your computer and annotate the resulting images with arrows, text boxes, and emojis. It’s a great way to explain complex processes and clarify the benefits of your SaaS solution.

All Your Favorite Apps, Together

At CloudApp, we understand that the best marketing and sales tools work together. That’s why we work hard to ensure our software integrates with other popular solutions. Are you a Trello or Asana user? What about G Suite, WordPress, or Basecamp? CloudApp integrates seamlessly with each of these tools and more. Whichever software apps you like to use, CloudApp can connect with them, either natively or via Zapier.

Have more questions? Get in touch or head over to our FAQ.

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