Clients and customers are not going to buy a product if they don’t understand its purpose, capabilities, and benefits. People want to know exactly what they’re getting in return for your money, and they want to know quickly.
In today’s world, most customers and clients have already decided if they will buy a product or service you offer before you meet them. Popping up on their online research is the first step. But if all you offer on your site is a page of specs, you’re more likely to lose them. People need to see the product or service in action. This is exactly where a video product demo comes into play. The purpose of your product demo is to get a prospect excited about your product or service. This is achieved in several ways, including making sure your demo provides them with an overview of your solution, or rather, how it’ll solve their problem.
The crux of a good product demo revolves around understanding the end-user and providing a solution to a problem they are experiencing. Before you begin a product walkthrough with CloudApp, it’s important to zero in on your user.
Start with asking yourself the following questions:
With this, you can tweak and tailor your product walkthrough video to appeal to your exact target market.
More importantly, this gives you insight into why your prospect would benefit from your product or service. This isn’t about describing all the product's features and functions; it’s about telling the customer's story, and how the product is necessary within that story.
If you’re providing a product that enhances communication between departments, tell that story. Imagine a scenario that is typically a pain point for them, and describe how with your service or product, it will no longer be such a hurdle. This is how you will resonate and stand out in a prospect’s mind.
Your users want to know the benefits, not the features of your service or product. This can be a difficult distinction that makes a huge difference! Features define what a service or product is, while benefits describe what it will do for them. In other words, how a feature will benefit them, and that is far more appealing and persuasive!
Features are still important, but benefits describe how it will directly improve your user’s life or meet their needs. For example, instead of featuring how many megabytes a device has, define how many songs, pictures, documents, etc. that will hold instead.
Users should be able to quickly get the gist of the top benefits by the time they’ve reached the end of the product demo. The key to this is focusing primarily on the common problems users are most likely trying to solve with a specific product or service. There are always going to be a similar service and product out there, with a lot of the same features. To stand out, you need to put yourself in their shoes.
Highlight pain points, consider how much text and visuals to include, and get clear on your goal so you can communicate it effectively.
With this all in mind, let’s see a product walkthrough in action. Let’s take Slack’s product walkthrough for instance. Instant messaging platforms, such as Slack, have made communicating in the workplace much easier. There are tons to choose from, so how does Slack’s product demo help it stand out?
To begin with, Slack’s mission is to make work-life simpler, more pleasant, and more productive. Their use of bright colors highlights their inclusivity and challenges the misconception that it’s only for sending private messages, starting, “It’s way more than just a place to talk. We keep all of our files here too.”
The video introduces their endless features, but more importantly, it demonstrates how these features can benefit the users.
A product walkthrough is essential for securing sales, achieving a product or design that fulfills a user’s need, or ensuring your user or team knows how to use a service or product.
Whether you're making a product demo video for a service, or showcasing a product walkthrough, with CloudApp, you have all the tools you need to make your walkthrough engaging and effective.
A killer product walkthrough video ensures you quickly showcase the most important features and benefits of a specific product or service, while simultaneously boosting sales. CloudApp is a great tool for instantly the benefits and features of your product or service.
1. Brainstorming and strategizing session
2. Storyboard your product demos with CloudApp
3. Write the script for your product walkthrough with CloudApp
4. Download CloudApp’s free screen recording software
5. Capture the necessary audio & video footage from the screen of your computer
6. Edit your product demos with CloudApp by cutting and trimming your video clip
7. Share your product walkthroughs with CloudApp by saving and sharing the link
Communicate ideas effectively by stringing clips together with the CloudApp GIF feature. With CloudApp's GIF screen recording, simply share your screen recording, and start converting potential clients into loyal customers. Once you complete your video capture or webcam recording, a link is automatically copied to your clipboard. Depending on the application, you can password protect it and even set to expire after any desired length of time. If you’re creating a product demo for a client, or workplace, this added level of security will enhance your professionalism.
Product demos are especially handy if you have a complex product or solution that requires a fairly in-depth feature explanation.
One of the biggest hurdles with effectively demonstrating the benefits of a service or product is clear communication. How often have you tried explaining a complex idea only to end up a confusing, lengthy, and seemingly never-ending string of text? This is bound to be frustrating on both ends, not to mention the amount of time and energy it requires writing them or decoding them!
When a product or service requires a great deal of explanation or interaction, product demos can be long and frustrating. The last thing you want is for your user to become bored, or disinterested because they can’t quickly grasp the value and benefits.
Complex explanations that might be hard in a standard product walkthrough video are simplified with CloudApp's image annotation capability. Image annotation can be used to clarify any process or feature set. For example, use CloudApp to take a picture of your product. From there, annotate it with arrows and circles to draw attention to specific areas of the image. For further explanation, add text boxes to explain detailed features or give explicit directions. You can even include emojis for a special effect and break up too much text. The process couldn't be simpler and will allow you to easily clarify product features.
After you’ve captured and annotated the feedback, simply add it to your product demo. The annotations feature is a straightforward way to direct your user’s attention to a specific part of a service or product.
CloudApp eliminates a number of steps it typically takes to achieve the same thing, including taking a screenshot, locating the screenshot in their file folder, uploading it elsewhere, and keeping track of those links. CloudApp makes it way simpler by combining the file sharing and links all in one.
Creating product walkthroughs with CloudApp will save you a ton of time, make it easier to build trust, and quickly convey the benefits of your product or service with your target users. Effective communication directly translates to a clear understanding of how a particular product or service can benefit a user.
So what are you waiting for? Start creating your product walkthrough with CloudApp and achieve a better product walkthrough in less time. The only question now is: why haven't you downloaded it yet?
Here’s your step-by-step guide:
Product demos with CloudApp can be recorded, start to finish, in five easy clicks.
Not only does CloudApp give you all the tools required to create an amazing interactive video; it also helps you create them much quicker than ever before.
But it doesn't end there. Once a video is safely stored in your CloudApp library, you can easily distribute it via email or Slack, attach it to Trello cards and Zendesk tickets, or paste it into a Google Doc.
CloudApp's Product Walkthrough Software is available for Mac, Windows, iOS and Chrome. Simply download the app, access it from the Apple Store for Mac and iOS, for PC from the Microsoft Windows Store, or go to the Chrome Webstore and add the extension to Chrome.
Get started for free today and gain access to our tools revolutionary screen and webcam recording, GIF creation, and image annotation features. You'll be glad you did!