A staggering 270 billion emails are sent every day around the world. On average, a professional may receive over 120 emails while in the office.
We’ve all experienced that moment of dread as we open our inbox to discover a mountain of content to sift through. This is reflected in the typical open rate for an email, which is 34%. Only one of every three emails that are sent will actually be opened and then, only 3.1% of messages will be responded to.
As a business owner, manager or employee, email is likely your main method of communication. In this article, you will learn how to spend less time typing out messages and how to instantly increase the value of your emails by utilizing GIFs.
Embedding a GIF into an email:
A GIF is a type of file format that can be used to display short, moving clips, which repeat on a loop. The vast majority of professionals only use GIFs to make their coworkers laugh on Slack. Big mistake. GIFs are powerful communication tools that can convey the value of a 5,000-word email in seconds. The problem is, the process of creating a custom GIF is too complicated for most.
CloudApp is an all-in-one media software that allows users to instantly capture, edit and share media from their screens. If you need to create a GIF quickly, CloudApp is the best solution.
CloudApp solves this issue by making it incredibly easy to capture your own GIFs (and all other forms of screen recording). Here’s a quick tutorial on the process:
You have just created your own custom GIF, which you can share with an automatically generated link or embed directly into an email.
Creating a GIF with CloudApp is simple but embedding that content into an email is even easier.
The process is effortless. Stop wasting time typing lengthy emails and start communicating visually at the speed of sight.
With CloudApp's GIF editing app, the process of creating and embedding GIFs is simplified. All GIFs, screen recordings and screenshots you create are all stored securely in teh cloud. Since CloudApp lives in the Mac Menu Bar, accessing and editing the files and sharing them via the drag and drop embed feature is quick and easy.
To embed a GIF into an email, follow these steps:
Check out how easy this is to do for Mac in the GIF to your left!
How many hours have you spent in the last week typing emails? The answer for everyone is… too many.
If you want to remain competitive and increase your productivity, you need to leverage the power of visual communication. Humans are wired to interpret visual data. Your clients can grasp the message of a GIF up to 60,000X faster than text alone. In fact, by communicating with screenshots, recordings and GIFs, your team can increase its productivity by about 300%.
Taking 5 minutes to explain a concept with text is wasteful. Time is of the essence. You don’t have a moment to waste in the race to the top. Save time and start using GIFs to relay complex topics in emails with CloudApp.
Explaining processes with Cloudapp reduces errors and saves time. Not only do GIFs make you faster, but they are also easier to understand. If you need to walk a coworker through a multi-step process, you will need to craft an intricate email. Or, you can fire up Slack, using the drag and drop feature, physically show them what they need to do in seconds.
Say goodbye to email chains and useless back and forth. Provide more value and get the point across the first time with CloudApp GIFs and Slack. Access and install our Slack Integration here.
There is a phrase that every client facing department should live by: “Everything communicates.”
Every email. Every piece of media. Every phone call leaves an impression on your client. Even at the subconscious level they are analyzing your offerings and service and comparing the value of those verses other options in the market.
Would you send a client an order update via fax? What would that say about your company and its willingness to innovate? Unless your industry is a decade behind, you would not consider this option for a second. Only the dinosaurs of the corporate world still fax anything.
What feelings or messages do your current processes convey to your clients and the industry? If you want to be a leader, you need to act like one. Responding to a colleague within a few minutes with an annotated screenshot will blow them away. Most companies respond in an untimely manner with a simple text-based email. Leverage CloudApp’s ability to create screen recordings, screenshots, GIFs and webcam videos to elevate your companies external image.
The average customer service team responds to the same issues, over and over again. Yes, you can point clients to a FAQ section but that isn’t an impressive solution.
CloudApp allows team members to share collections of media. For example, if your coworker creates the perfect GIF to help clients onboard, you could then share that same content with your clients. This collaborative environment further increases your team's speed and efficiency.
CloudApp is utilized by some of the most innovative companies in the world. The teams at Netflix, Amazon, Facebook and Adobe all use CloudApp to communicate more effectively.
CloudApp is a solution for both enterprise-level organizations and individual hustlers. Here are some of the professionals that benefit from using the software:
Whether you are brand building or launching your latest campaign, marketing is a game of attention trading. Visual solutions are always more appealing than text. When a customer finds themselves on a landing page, do you think they would be more excited by a paragraph of text or an eye-catching GIF?
Developers typically struggle to explain complex technical ideas and issues to others. This is further complicated through text-based emails. Developers use CloudApp to show the effect of their code to other departments. GIFs are also the perfect tool for processing bugs in JIRA.
Designers struggle daily with the task of revisions. Does the client want the edge of a design squared, rounded or bevelled? A GIF allows you to showcase your proofs to clients in seconds. Don’t explain design changes...show them.
Customer Support has to deal with hundreds, if not thousands of tickets everyday. When working with disgruntled clients, every second counts. If your solution isn’t valuable enough, you may lose the business to your competitors. GIFs save customer support time and offer the customers the best solution to their issues.
Sales reps dislike sending cold emails because the response rate is so low. It’s depressing. The reason why prospects aren't responding to your emails is that they have no time for that. No one has time to read four or five paragraphs of text. So when their sales team is in A-B-C mode, grab and hold their attention with GIF.
Ready to get started? CloudApp is free and extremely easy to use. It is the intuitive communication solution that you’ve been waiting for. Create a free account by downloading CloudApp today and create your own GIFs to embed in emails instantly.