Turning your fanbase into a raving community

December 18, 2019
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DNA:

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Welcome to the DNA and Experience podcast from Cloud App, where we discuss how and why creating an experience is so important and the psychology behind what makes an experience so great. Thanks for joining us. Good morning. I wanted to go through a couple of things that I'm excited about today. For Cloud App, we announced a community page that is a great way to kind of bring in all the three million plus users that we have a Cloud App into one community where we can share each other's use cases, provide feedback on, really give our customers a voice where they can kind of showcase the work, that they're doing at cloud app. And as I'm kind of releasing this community page this morning on our website on get cloud app dot com, here's kind of ah view of it. I wanted to go through kind of the experience of that can create for a customer. So I learned a lot from this. Um, it was a couple years ago when Adobe acquired Magenta. Uh, I was kind of leading some research on that acquisition and kind of some of the on boarding team, and we uncovered just a massive community that Magenta had created, which was really cool. It's just a really raving fan base. And a lot of it was from creating these kind of community pages, forums and other places where people could provide feedback, could be featured and kind of have their work shown. And so I wanted to kind of bring that to cloud app because I thought it would be a fun way to bring us all together in this kind of collaboration. 2.0, movement. Give our people a chance to kind of build their personal brand and how they're kind of using things of their company, but also to help each other out. So, um, I know when I was kind of using cloud app at Adobe is kind of looking for different use cases, different ways that I could use it and kind of thinking through new ways to get things done. Um, and so that's kind of what will we'll see with this community page at cloud app. So as we were kind of developing it, I wanted to have three kind of different pillars to it. So the 1st 1 is use cases from you, the customer. So it's looking at people that are actually using products day in, day out. At at no large companies, About 53% of the Fortune 500 use cloud app and bringing kind of their uses to the very home page. So when you look at it on, get cloud app dot com, you'll see just kind of some beautiful tile setups. Um, I also kind of pulled from my friends over to Adobe Spark and how they run their community page, where it's just really visual and ties in nicely to their product, which is a visual product. And then I wanted to showcase a bunch of use case pages we've created internally that show various things from you know, the free screen. 1/4 options to what you get from a pro plan to how to embed an image, an email or answer something through customer support. Tips for remote workers is how to use the Internet. So this is kind of a more high level piece where we use cloud app to show tutorials on how to use the Internet, various things from how to set up a Gmail account to Twitter account to how to update your notifications for the Catalina update with Mac always just kind of looking through things that people are searching for, um, on how to do certain things on the Internet. And we're providing videos and pages on how to actually do those, obviously, all recorded with cloud app. So the hope is, um and actually that's How To Use The Internet is also inspired by lots of people who get constant questions from family members or someone in your sphere asking you how to do things. You could just record a quick video yourself or find it on this. How to use the Internet page and send in the video of how to do certain things. Um, so there is a form that you can fill out if you'd like to feature something from cloud app that you've created and will kind of create a page, we'll show your picture and provide you a link to your LinkedIn and Twitter Facebook profile whatever you want to kind of build up and bring more people into our community. So the goal here is really to provide kind of harness this movement, this large fan base that we have and bring them into, Um, you know what we're trying to accomplish here at Cloud App. So I think that's a big piece of a community. Page is you really want to have it being open back and forth communication so bilateral communication, Um, so that you can get that feedback. You can create that connection and really feel like, um, the people feel like they're kind of leading the company. Uh, definitely. At a start up, you know, you wanna have customer feedback, lead product and really have focus on customers so that you can, um, keep providing value to them, keep growing that loyalty from them. And that's what we're really trying to do, you know, show our customers how much we love them and appreciate them. How much how passionate we are about kind of leading the modern workplace and remote work and connecting, you know, new asynchronous communication channels. Through a report we ran called the State of Collaboration, we found that, uh, close to 60% of millennials and Gen z generations are working from home or remotely most of the week. So, you know we want to connect with those groups and also, you know, everyone else. That's kind of in the workforce now and provide them ways that they can communicate visually. So this community page is going to really harness, um, the power of learning from others and kind of making everyone that's using our product of thought leader. And we're excited about kind of the opportunity here. So kind of some of my initial learnings definitely researched a lot about cos I respect and how they've kind of run their community pages had some experience through Adobe and and prior to that kind of setting up community opportunities, finding ways that people can kind of showcase their products or their, uh, their projects and how they're kind of using your product. Um, and really finding more connection points between the company and the community. You know, we really want to feel like we've got this huge fan base that we think we can draw from and help us grow. Um, and so we want to connect with those three million people as often as possible. Um, so check out the community page if you're a fan of cloud app or if you're kind of just wondering how to potentially grow your business or connect with your customer base A little bit more community could be a great way to enable people. Use your product in lots of different ways. Oh, the other thing I loved is there is This is kind of based around a stat that's 68% of people prefer a short video to learn about a product. So, um, you know, that's a piece of cloud app were kind of providing a lot of how to videos on how to use the product in lots of different ways. So the community pages up. Check out the use cases from you. It's it's initially filled out by people here. Internally, it cloud app there, all power users. But we'll be doing outreach this week and over the next several months to kind of fill that out with power users. And then there's use cases from us, which is Paige is provided from our company on use cases and then how to use the Internet. So check those three things out. Um, definitely fill out the form and submit your use case, and we'll be in touch on how to kind of expand that out feature you and we're looking forward to kind of growing our community and again saying thank you to our three million plus user base of cloud app. So thank you and have a great day. Thinks thanks for joining the DNA of an Eperienced podcast. We hope you learn something that will help improve your collaboration and enhance the experience you create for your customer. Join the collaboration 2.0 movement today by getting cloud app the instant business communication tool used to create instantly share able videos, screenshots and GiFs perfect for both internal and external communication. Get started for free at www dot get cloud app dot com. Thank you. Look forward to seeing you next time.