There is a psychology behind how a business can create an experience or a product that matters to a person. In this episode, Joe Martin, VP of Marketing at CloudApp, talks with New York Times best selling author of Hooked and Indistractable Nir Eyal. Nir wrote the playbook for how to create a winning product that matters with Hooked and in his new book Indistractable he goes into the psychology of controlling your own distractions. Nir talks about how employees and executives need to master their own way of traction and not distraction in any given work day. He hammers down the building blocks of every successful product and how each of these “hooks” is a step towards a successful company and customer satisfaction.
Nir Eyal is the bestselling author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.” Prior to his days as an author, he Co-founded and was the CEO at two startups: AdNectar and Sunshine Business Development. He also spends his time as a part-time Lecturer in Marketing at the Stanford GSB.