The NFL is one of the most followed sports in America. Today I chat with Joey Buskirk, content lead for the NFL and its clubs, on how digital has shaped the on-field experiences at games and how customers have evolved over the years. Joey takes us through his reasoning as to why content is king during this day and age, how honesty is bred through organizations and fans, and how game experiences are key to customer retention.
The National Football League is a professional American football league that consists of 32 organizations divided between two divisions, National and American. The NFL’s content strategy team centered in Culver City, CA focuses on providing depth analysis of all 32 organizations’ site and social media platforms to present to Organization and League representatives.
Joey Buskirk is the Manager of Club Content Strategy at the NFL where he serves as the primary content analyst for their internal strategy group. Prior to his time as a primary content analyst, he was the coordinator of digital media for the NFL.