The modern marketer and brand is quick, nimble, and focused on customer oriented content and interactions. Leaders need to be willing and able to adapt and alter approaches to take advantage of the future. So how can a brand of marketer help influence customer loyalty and investment? On this episode of The DNA of An Experience, Karen Budell, VP of Brand at SurveyMonkey, talks about her life at Google, moving to SurveyMonkey a few weeks before a global pandemic, and how marketing has shifted to community and product. We talk about the benefits and drawbacks of the modern workplace, the inevitable shift towards a more remote workplace, how synchronous and asynchronous tools can help the remote workforce, how she is staying a leader at SurveyMonkey, and what the new normal looks like.
SurveyMonkey is a software company based in San Mateo, CA that has created the world’s leading survey platform enabling curious individuals and companies to have conversations at scale with the people who matter most. They help companies keep a competitive edge by truly understanding the voice of their customers and understanding their wants, needs, and expectations.
Karen Budell is the Vice President of Brand at SurveyMonkey where she leads a talented team responsible for brand design, video, content creation, and customer insights. Prior to her time at SurveyMonkey, Karen was the Head of Digital Customer Experience Strategy at Google where she led research, strategy, and planning to improve the customer experience for large advertisers across digital marketing touchpoints. Before Google, she was the Director of Marketing at Adaptive Insights where she developed content strategy and integrated marketing plans to support leadership and brand awareness.