CloudApp Features

Create GIFs

When words won’t suffice, create a GIF

Digestible Content

Make absorbing information as easy as possible with a loopable video.

Easy as Click & Point

Answer a question in less than one minute instead of a long and complicated email.

Embed Anywhere

Provide clear visual instructions that can be embedded directly in documents and apps.

What is a GIF?

A gif is a loopable moving image. It combines multiple images or frames into a single file to create an animated image. Fun fact: The word GIF actually stands for Graphical Interchange Format. 

How are GIFs used?

GIFs are often used on social media, blogs, and entertainment sites due to their fun nature. However, they can also be used to express emotions, ideas, or messages, which is where they can come in handy for your business. Because GIFs are essentially small virtual flipbooks, they are useful for portraying information that may need to be viewed multiple times. GIFs automatically loop without the need to press play, meaning they can help others comprehend concepts they may need to review continuously. Unlike traditional text, GIFs make absorbing information fun and easy, which boosts engagement. 

Benefits of using GIFs

GIFs are more than just a fun way to communicate. They can help you and your team save a tremendous amount of time – GIF use at CloudApp has enabled us to finish tasks 300% faster. The power of GIFs is truly recognized when you consider all of the other tasks and projects that can now be completed thanks to all the time they’ve helped you save.  GIFs can do wonders to improve both internal and external communication, and help your business to be more efficient. However, software that doesn’t make using and creating GIFs easy defeats the whole purpose. That’s why CloudApp offers a simple GIF Maker that’s available for Windows, Mac, iOS and Chrome. 

CloudApp’s GIF Maker 

CloudApp now allows you to join in on the fun by offering you the tools to create your own GIFs. Better yet, CloudApp allows you to easily embed them in emails, presentations or instant messages so that you can skip typing out long descriptions – saving you time and increasing efficiency. Using CloudApp, you can create a GIF up to 30 seconds long that packs a visual punch and can be easily shared using the link automatically copied to your clipboard or by dragging and dropping. Available for Windows, Mac, iOS and Chrome.

Annotate GIFs Using CloudApp (Mac Only)

You can also use CloudApp to add annotations to your GIFs to provide clarity or emphasize details. GIF annotations are a fantastic way to replace the need for recorded audio instructions – simply add text to a GIF. You can also use lines, arrows, circles and drawings to ensure small details aren’t missed in quick GIFs. Alternatively, the blur tool allows you to hide irrelevant details or sensitive information. 

How to make GIFs using CloudApp

Once you’ve downloaded CloudApp, simply click the GIF icon. Choose whether you’d like to make a GIF of your entire screen or just a portion of it, then click “Start” to commence GIF making. After you’re finished creating, a link will automatically be copied to your clipboard, ready to share with others. All stored within the cloud to keep your content safe and your desktop free of clutter. 

Learn more about CloudApp features

Screen Capture

A picture is worth a thousand words – make it meaningful with CloudApp’s screen capture feature. Quickly show others exactly what you mean by capturing and sharing your screen. No more lengthy explanations that leave room for confusion. Choose to capture your entire screen or just a portion of it.


Enhance screenshots and GIFs with annotations. Add quick drawings, arrows, lines, emojis and other shapes to communicate with clarity. Blur any sensitive information. Provide context and clarity to complex concepts that may need additional explanation, and help bring attention to important details that might be overlooked or hard to find.

Screen Recording

Screen recording is a helpful communication tool used to easily demonstrate ideas that may be too complex to describe using just textual descriptions. Record your screen and share exactly what you’re thinking. No more lengthy emails or wordy explanations – just clear visual demonstrations via screen recording.

Webcam Recording

Remind others that you’re not a robot behind the screen. Add a human touch to your digital content by adding your face and voice to screen recordings. Create a video with your webcam to make any communication more personal. Stand out with a thoughtful and customized message.

Upload and Share Files

Upload large files of any type and turn them into easy-to-share links with optional password protection and expiration dates. Searchable and secure, your data is organized and in one place.

CTA Button

Introducing the adaptable button from CloudApp. The call-to-action button is completely customizable – link to an article, close a deal, or schedule a meeting. This clickable action can be added to any drop and is a fun way to encourage engagement.


Use customizations to get the most of your CloudApp usage. With customizations you can use CloudApp to promote your own brand, including logos, customized redirect URLs, custom domains, webhooks, comments, and more.


With collections you can create folders to store your frequently used CloudApp creations for quick storage and sharing with yourself and your team. Collaborate faster and find items quicker with collections to store your videos, screenshots, and GIFs.


Dedicated commitment to securing your data and information with SOC2 Type II compliance


With templates you’ll be able to share your sales, product, and customer support videos, images, and GIFs — faster. The pain of recreating the same sharing format is now gone, helping you stay focused on your workflow, rather than the setup. You can also choose from templates we have created for you to use with your videos if you want! We’ll be adding more templates over time, as well as the ability to create your own.