CloudApp Features

Annotate Your Images

Add annotations to help you get your point across

Enhance Images and GIFs

Draw a line, arrow, or add text to add comments, instructions and clarity to feedback.

Make Your Point Faster

No more lengthy emails or written explanations. Give context quickly and visually.

Blur Sensitive Information

Hide any critical information by blurring it in your captured screenshot or GIF.

What are annotations?

Annotations help others understand content such as text, diagrams, or images. Content can be annotated in many different ways, but some of the more popular forms are text descriptions, arrows, circles, and lines. They are typically added atop existing content, such as over a screen capture or recording. 

Why use Annotations?

Annotations can provide context and clarity to complex concepts that may need additional explanation. They help bring attention to important details that might be overlooked or hard to find. Annotations are basically the icing on the cake when it comes to screen captures and recordings – they can help you drive your point home by marking up your content. They are especially useful for emphasizing details that may be tough to see within a larger context. Annotations can also be used as an editing tool: underline words, circle mistakes, add check-marks of approval, signify the movement of sections with an arrow, make comments or suggestions with text, use emojis to show emotion, or blur out information to be removed. 

CloudApp’s Annotation Tool

Annotations are a fantastic way to emphasize details and clarify ideas. Used in conjunction with a screen capture or recording, you can be assured that no one will be confused by your content. With CloudApp’s annotation tool, you can add lines, arrows, circles, drawings, text and even emojis to your content. You can even blur out sensitive information or irrelevant content you don’t wish to include. 

Annotate GIFs Using CloudApp

You can also use CloudApp to add annotations to your GIFs to provide clarity or emphasize details. GIF annotations are a fantastic way to replace the need for recorded audio instructions – simply add text to a GIF. You can also use lines, arrows and circles to ensure small details aren’t missed in quick GIFs. Alternatively, the blur tool allows you to hide irrelevant details or sensitive information.

Learn more about CloudApp features

Screen Capture

A picture is worth a thousand words – make it meaningful with CloudApp’s screen capture feature. Quickly show others exactly what you mean by capturing and sharing your screen. No more lengthy explanations that leave room for confusion. Choose to capture your entire screen or just a portion of it.

Screen Recording

Screen recording is a helpful communication tool used to easily demonstrate ideas that may be too complex to describe using just textual descriptions. Record your screen and share exactly what you’re thinking. No more lengthy emails or wordy explanations – just clear visual demonstrations via screen recording.

GIF Maker

Record your screen as a loopable GIF to explain difficult concepts and give clear instructions. No long-worded emails needed. Just drag the GIF directly into your message and “show don’t tell.”

Webcam Recording

Remind others that you’re not a robot behind the screen. Add a human touch to your digital content by adding your face and voice to screen recordings. Create a video with your webcam to make any communication more personal. Stand out with a thoughtful and customized message.

Upload and Share Files

Upload large files of any type and turn them into easy-to-share links with optional password protection and expiration dates. Searchable and secure, your data is organized and in one place.

CTA Button

Introducing the adaptable button from CloudApp. The call-to-action button is completely customizable – link to an article, close a deal, or schedule a meeting. This clickable action can be added to any drop and is a fun way to encourage engagement.


Use customizations to get the most of your CloudApp usage. With customizations you can use CloudApp to promote your own brand, including logos, customized redirect URLs, custom domains, webhooks, comments, and more.


With collections you can create folders to store your frequently used CloudApp creations for quick storage and sharing with yourself and your team. Collaborate faster and find items quicker with collections to store your videos, screenshots, and GIFs.


Dedicated commitment to securing your data and information with SOC2 Type II compliance


With templates you’ll be able to share your sales, product, and customer support videos, images, and GIFs — faster. The pain of recreating the same sharing format is now gone, helping you stay focused on your workflow, rather than the setup. You can also choose from templates we have created for you to use with your videos if you want! We’ll be adding more templates over time, as well as the ability to create your own.