The DNA of an Experience

  • 74% of business buyers say they’ll pay more for a great experience (Salesforce)
  • Experiences weave throughout your entire company and can be improved with video, personalization, and design led thinking.
  • We live an experience age. This book will help you to navigate the why and how to create an experience

The DNA of an Experience

  • 74% of business buyers say they’ll pay more for a great experience (Salesforce)
  • Experiences weave throughout your entire company and can be improved with video, personalization, and design led thinking.
  • We live an experience age. This book will help you to navigate the why and how to create an experience
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About the author

Joe Martin is currently the GM and VP of Marketing at CloudApp. He has over 15 years of experience working in marketing and strategy. Prior to CloudApp, he led multiple content, research, and social teams at Adobe. He has an MBA from Utah and an entrepreneurship degree from Stanford and his work has been quoted in top tier press like the WSJ, Forbes, AP, and CNBC.

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