Video continues to be a formidable medium in all forms of business. It has transformed how we collaborate internally with tools like Zoom and Zight (formerly CloudApp). It has added depth to marketing and social, connects salespeople more directly to customers, and provides a way to enhance a growing remote workforce.
In this report, you will find stats that show the growth of video and how best to join the movement and not get left behind.
Key Takeaways
- By 2021, video will encompass 81% of all internet traffic (Cisco)
- Power users of visual collaboration tools save 67 minutes per week or 2+ days a year (CloudApp)
- 68% of people prefer short videos to learn how to use a product (Hubspot)
- 93% of businesses say they’ve gotten a new customer thanks to a video on social (Animoto)
- 87% of workers feel more connected through video conferencing (WebEx)