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How to Incorporate Video Into Your Marketing

How do you set your marketing apart? Today’s marketers must be engaging and tenacious if they are to make a significant contribution to generating leads and sales.

As the single role responsible for brand awareness and perception, marketing ultimately drives initial purchase and eventual loyalty and brand advocacy for a product or company.

Tools available to marketers include photos, sounds, words, videos, and illustrations. What’s the most effective tool?

When we take into account the most current information available on the average consumer, it’s no contest: Video.

Yes, your marketing efforts can be the sole source of revenue for your company when you use smart marketing tools to draw attention in the most effective way.

Key Takeaways

  • Video can address the problem of miscommunication, by improving internal collaboration
  • By upgrading your content with video, you can increase engagement, surprise and delight old and new customers
  • When you “show, don’t tell” with a product like CloudApp, video can improve your ROI