The solution: Clear communication with video

The solution: Clear communication with video

The more scientists discover about the structure and power of the brain, the more visual learning replaces traditional learning methods of textbooks and whiteboards in many educational institutes. Other industries have followed suit, and the use of visuals is becoming more and more prevalent with each new generation.

To provide insight into why using visuals yields more results, here’s a fascinating run-down of facts about the human brain (of which half is directly or indirectly devoted to processing visual information2):

• The retina (the thin layer of tissue that lines the back of the eye on the inside, and where information flows into the brain) is actually an outgrowth of the brain3.

• The two optic nerves, which carry signals from the retina to the brain, consist of a million fibers each, while each auditory nerve carries a mere 30,000.

• In the brain itself, about 30% of the cortex is filled with neurons devoted to visual processing, compared with just 8% of the cortex being for touch and just 3% for hearing.

• The brain can identify images seen for as little as 13 milliseconds4.

What these facts teach us is that the brain is constantly working to understand what we are looking at. Essentially, the brain helps us create internal concepts

that we are more likely to retain because more of it is devoted to gathering and understanding visual information.

Conversely, without the help of visual means, some

people can find concepts hard to understand and

difficult to digest.

Coordinating your efforts with visual representations

gives you, your team, and your customers serious

leverage. Video recording software provides in seconds

what research and back-and-forth would require in

minutes, or even hours. Here’s how this tool can make

an impact on your marketing efforts:

2http://news.mit.edu/1996/visualprocessing

3http://discovermagazine.com/1993/jun/thevisionthingma227

4http://news.mit.edu/2014/in-the-blink-of-an-eye-0116

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