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Social Video in Business

In its original form, video was seen solely as a distribution outlet for entertainment. As it progressed throughout the years, video has made its way into the business world and has been a catalyst for business development. The cohesive bond between video and social media has allowed businesses to flourish and explore their heightened reach.

Why should businesses utilize video in social media?

According to Oberlo, 85% of internet users watch online video content monthly across various devices. Whilst the number is substantial, what those who fall in this percentile are watching can range from entertainment videos to educational videos and everything in between.

In regards to the disruption of video within social media, studies show that 54% of consumers want to see more video content from businesses and brands online. The increase in demand has turned the heads of many businesses as an influx of video content online has arisen.

When it comes the content businesses put out via video, consumers tend to long for;

  • Knowledge: something they can learn from the video
  • Authority: the video projects confidence throughout
  • Trust: the video showcases personality
  • Actionable: something they can take away from the video

How can businesses utilize video through social media?


Video can be implemented in ads to get a message across in a more simplistic manner and to drive the attention of new individuals. They can be utilized within social posts to expand a businesses efforts as well. A lot of businesses are testing the waters when it comes to live video/streaming; this form of delivering video content gives a very authentic feel and allows viewers to feel more connected with the brand.

Video and it’s harmonious connection with social media can aid in a businesses efforts to appease to their existing audience and draw the attention of new audiences, generating more traffic and more profit. Aside from social media, video can be utilized in various other realms to connect with consumers and drive the quality of business overall.

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