Work Around Their Schedule
Generation Y has seen a significant rise in the number of employees working remotely. Gallup found that from 2012 to 2016, the number of employees working remotely rose by four percentage points, from 39% to 43%, and employees working remotely spent more time doing so. Nontraditional schedules are becoming the norm thanks to innovations in technology and companies vying to have competitive benefits packages (like extended parental leave policies, unlimited PTO, etc.). Additionally, millennials are prepared to work after they leave the office, and often do. These facts have contributed to the demand for digital, cloud-based collaboration tools and productivity software. Being able to provide digital communication outside the 9-to5 is invaluable, and it may also be the only time to reach some of your customers. Providing content with video recording software that can be referenced at any time is not only convenient, but ensures that you’ve got an evergreen piece of material with the potential to make an impact the more it’s passed around and viewed.
As cloud computing quality and accessibility continue to mature, demand increases. Businesses are shifting to cloud-based collaboration software solutions and consequently find eager and adaptable users (both in-house and for communicating with customers). Providing visual references to your customer makes the customer feel that you’re aware of and sensitive to their time and specific needs, further nurturing the customer journey.