Case Study:

G2 Crowd

G2 Crowd Sales team has built over $7m in sales pipeline using personalized videos

The videos are actually selling for us when we are not around.
Olivier L'Abbé
SVP of Sales


Since they launched in 2013, G2 Crowd has been growing at a rapid pace. The Sales team is focusing on scaling their efforts to keep up with their new goals. How do you increase your lead volume and shorten your Sales cycle without having to hire a new rep every week?


They have built over $7m in sales pipeline using personalized video pitches. They record quick videos to share with their prospects. Not only do they grab people's attention better than a regular email, but videos 'sell even when they are not around'.

They also use annotated screenshots to easily make a point and highlight important information.


G2 Crowd's Sales team uses personalized videos as their secret weapon.

'The greatest value CloudApp offers to our Sales team is, we are able to reach out to people that we typically can't connect with.' says Matt Lazares, Enterprise Account Executive.

They increase their engagement rates while saving time by reaching out with a video instead of a long email.

'After using CloudApp, it’s really hard to go back. It’s like a CRM, conferencing software or Slack. You can’t really imagine your role without it.' adds Matt Lazares

Our users estimate they save 90 seconds per drop created.

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