To spend less time communicating and more time closing deals, the Sales team started using CloudApp videos. To answer a prospect’s question, they annotate a screenshot or record their screen and drag it directly into an email. Before, they would have to record a video, then download it, save it in a folder and then re-upload it as an attachment in their email. There would also be file size issues when sharing them. But not anymore.

Not only the Sales Team save time, they also delight their customers. They appreciate the easy-to-digest content and personalization.

They also use CloudApp internally to easily communicate with team members. For Salesforce reporting, they just take a screenshot of their 5 deals for the month and paste it in their Slack channel. As links unfurl automatically in Slack, teammates can get updates at one glance.