The company is run in Basecamp so there’s a constant exchange of information internally. CloudApp is used in Basecamp to enhance the clarity of what is shared.

One of the big wins for the team has been to use CloudApp for training. Before, a teammate’s question would be answered with notes that were either oversimplified or overwhelming. There was usually a lot of back and forth to clarify and, sometimes the need to schedule a call to dissipate any persistent confusion. Now, the Customer Support team can explain something in great detail by complementing their notes with short videos, making it a lot easier to digest. These videos include specific example cases in action and can be rewatched whenever it’s needed. That’s invaluable in training when new hires are absorbing so much information at once.

When there’s a process with multiple steps involved or concepts that are new to the other party it’s usually better understood and less intimidating when they’re illustrated with a video or GIF. CloudApp allows us to add those elements to what we share in a really fuss free way.’ says Janice Burch, Customer Support at Basecamp.