Top 3 Marketing Strategies to Master in 2018

Emilie Johnston

So many buzzwords, so little time. 🤷

We've weeded through the latest marketing reports and predictions to bring you a simple snapshot of the top 3 marketing strategies you need to drive more business in 2018.

#1 - Transparency Marketing

Social media has leveled the business playing field and small disruptive brands are now giving household names a major run for their money. No matter how awesome your product is, a bold and honest messaging strategy is the ONLY thing that separates the best from the rest.

Because today's consumers want to vote with their wallets. In fact, 90% of us want corporations to be as transparent as possible. In the past, supporting a few charitable events was all it took to win the favor of your market. But in 2018, brands who want to speed past the competition and build an unshakeable connection with today's highly connected consumers will be expected to keep it 💯both online and off.

Don't be afraid to open up about where and how your products are made, why they're important and exactly how your customers are contributing to the bigger picture when they choose you over the other guy.

#2 - Influencer Marketing

While we're on the subject of trust, influencer marketing is predicted to be even bigger in 2018 than in 2016 and 2017 combined. According to one study, 39% of business pros plan to increase influencer marketing budgets in 2018.

And it just makes sense. Marketers are feeling disillusioned by the costly crapshoot of pay-per-click advertising. Meanwhile, 92% of consumers trust online word-of-mouth recommendations above all else. The right influencers can breathe new life into tired marketing strategies by going way beyond passive marketing efforts to actually driving sales for your brand. 🤑

But real influencer marketing is about much more than giving away a bunch of free product in exchange for a few reviews. And it's not easy to get it right.

Before jumping in, take the time to run full diagnostics on your current marketing strategy. Where are the imbalances in your budget? Are there any glaring holes in your ROI? Take your brand awareness temperature within your target market, then craft your influencer marketing strategy around the right goal for your brand.

#3 - Customer Lifecycle Marketing

Did you know that influencer marketing helps you retain 36% more customers than paid ads? Awesome, right? But the fun shouldn't end after your customers come on board. Because as we all know too well, getting new customers is far more expensive than keeping them.

The future of marketing is all about recognizing the lifetime value of your consumer and nurturing that relationship through direct, relevant engagement. 😍

Savvy marketers will use their customer analytics to map the customer journey and deliver the right content at the right time. (Did we mention relevance will be big this year?) New developments in visual content, AI, automation and video ad targeting have made it possible to wow your customers with personalized, customer-centric content that gives them max value every step of the way.

What strategies will you use to wow your customers in 2018? Share your thoughts in the comments below!

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