Did you know that Facebook is the biggest social media network in the world? There are 1.5 billion daily users (of the 2.27 billion active users), according to Facebook Newsroom. While the company has had several scandals, users are still loyal and active.
Because of this, it’s a great marketing tool for companies. It’s worth the investment to learn how to effectively market on this platform.
One of the first steps is to determine if your target audience has a presence on Facebook. If not, you can likely stop here and explore other marketing methods. The good news? They’re likely on the platform, as it features a wide variety of demographics.
As of January of last year, 68% of Americans used Facebook. Instagram was the second most popular platform, but only 35% of Americans are present on this.
There are a few different ways of marketing through Facebook:
Pages are free and easy to set up. There’s also no limit to the number of people who can ‘like’ your page. The sky is the limit!
Important elements to include on your business’ page are:
Facebook marketplace is similar to Craigslist, but it’s built into Facebook. If your company sells products, you might consider creating a shop to use this platform to sell as well.
Listing jobs on Facebook can be another great tool for getting your name out there and increasing brand awareness.
Facebook users spend about 7% of their waking hours looking at the social network. However, only 48% of marketers feel their Facebook efforts are effective.
Do you feel like you’re taking full advantage of the platform?
Inbound marketing involves knowing your customers’ goals and working to achieve them. A great way to make this happen is by being present where they’re already spending time: Facebook.
Marketers can create quality content and authentic relationships with potential and existing customers.
Before you begin paying for advertisements, make sure you’re publishing interesting content, responding to messages quickly, replying to comments, etc. Having a set strategy is important for continuing to grow a following.
Another helpful tip is to create ‘pinned’ posts to keep certain pieces of content at the top of your page. Other posts published later will still show under the ‘pinned’ post.
To pin a post, click the three dots in the top right corner of a post then click ‘Pin to Top of Page.’ This post will remain pinned until you choose to replace it with another pinned post.
Another important thing to note is that Facebook marketing doesn’t end on Facebook. You can also promote your page on your website. Include ‘follow’ buttons on blog posts to make it easy for customers to engage.
Your company might also try to incorporate the promotion of your Facebook page on emails, receipts, the front of your brick-and-mortar business, etc. You might consider offering a discount to those who like your page on the spot from their phones.
Promotion via other social media channels can be beneficial as well. If you have a following on Twitter or YouTube already, you might encourage engagement with your Facebook page.
Types of Facebook ads include video, offers, leads, canvas, carousel, and more. There’s also the opportunity to boost posts you’ve already created to specific audiences.
With the right strategy, you can reach your target audience, increase sales, spark brand awareness, create new relationships, conduct market research, seek feedback, and develop many Facebook marketing ideas.
Here are some ideas that may help:
Over the years there have been numerous successful marketing campaigns which have gone viral and had incredible engagement.
Image caption: Start your Facebook marketing campaign.
Alt text: Facebook marketing tips
While marketing on Facebook may seem like a good idea that could help grow your business, it can sometimes be tough to know where to start.
Have you created a Facebook page for your company? If not, this is the first step. Add photos and add as much information as possible.
Next, create the perfect post. Continue to create compelling posts about three times/week that will spark engagement with your audience.
Once you have several posts published, you might start taking advantage of Facebook’s marketing tools. These include:
It’s important to continue to make changes to keep improving engagement and overall campaign success.
Here are some reasons why this popular social media platform is an essential business marketing tool:
Steps for creating an effective campaign include:
One beneficial way to rise above the competition is not only in the type of content your company creates, but also in the look of your company page. Consider amping up your cover photo with an eye-catching image or even a video. It’s also important to switch up the type of posts you’re creating by including some link posts, video posts, image posts, etc.
Facebook has some of the best tools for reaching specific audiences. Businesses can target advertisements towards specific geographic locations, ages, education levels, interests, type of device used for browsing, and more. In essence, ads can be directed towards a person based on almost any aspect of a person’s profile.
It’s also possible to target an ad to people who have moved recently. For example, if your business is a local gym, you can target your ad to those who have recently moved to the area if you wish.
If your company sells basketball equipment or memorabilia, you could target ads to those who are interested in basketball by using various keywords related to the sport.
If you have a solid customer base or list of email addresses for potential customers, ads can also be targeted to a specific list of contacts.
As a general rule of thumb, better-targeted ads often yield better results.
Advertisements can run on as little as $5, and businesses have the capability to set the daily spend limit and the time frame an advertisement will run to prevent going over-budget.
It’s important to track advertising campaigns and know that the money you’re spending is worth the investment. Before running ads and looking at results, it’s crucial for your business to have clear goals in mind.
In addition to the insights Facebook provides, it’s also important to use tracking links to really gauge traffic to your website.
In terms of metrics, companies often look at:
Data on these items can be exported and incorporated into your company’s other reports.
No matter the type of company you have, Facebook is a powerful and effective marketing tool. If you don’t have much experience using the platform for advertising, consider setting aside some time to run test campaigns once you have goals in place. Every company is different, so what works for one business may not work as well for another.
In general, for your company to perform well with Facebook ads, it’s important to stand out and to provide helpful information for consumers.
Compelling content and video are essential aspects of effective Facebook marketing, and CloudApp can help. Create a mini-presentation that’s ready for a Facebook ad with CloudApp screen recorder.
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Are you tired of dragging the mouse over and clicking the snipping tool icon? If so, there is another convenient option for grabbing screenshots that uses your keyboard instead of your mouse. Simply press PrintScreen (PrtScr) on your keyboard.
When you press the PrintScreen key, it will immediately capture your screen and send it to your clipboard. From there, you can paste it into an application such as Paint or Microsoft Word.
This can be a quick and easy way to capture your screen without ever leaving Paint or Windows 8 Explorer. You no longer need to use the snipping tool because you can capture any part of your screen within seconds using the PrintScreen key.
This feature was first introduced with the launch of Windows 7 but has been revamped with Windows 8 and is further still on Windows 10.