About our power user, Elle Morgan

Do you know what your customers are doing? If not, skip feeling like a stalker and check out Woopra – the modern leader in real-time customer analytics. Unlike other data-crunching platforms, Woopra syncs customer data and tracks what your customers are doing all in 100% real-time.

What are the workflows at Woopra where you see teams using CloudApp?

On the marketing side, I love creating GIFs and videos with CloudApp to share in my blog posts and instructional product content. Before CloudApp, I would take screenshots that would quickly become lost in the mix of images, documents and files that flood my computer. Now, I know exactly where to go for any of my screen grabs and can easily share them with other members of my team or within my content.

Our product and customer success teams use CloudApp even more regularly! They include videos and gifs in their support ticket responses and to help guide people through our product. Instead of trying to write out lengthy responses to customer questions, they capture and share quick video bites that improve our response timing and increase clarity.‍

How much is your work focused on user experience and content?

The majority of my time is dedicated to designing better user experiences through the use of content. At Woopra, we have insights into every touchpoint in the customer journey. I can see where users are engaging with our product, but more importantly, where they are not.

Having this customer data at my disposal, I can identify knowledge gaps in our product, documentation and throughout the onboarding process. This helps me to organize and prioritize the content I’m creating and the respective delivery channels.

What does the future of product look like?

I suspect that product design, development and marketing will continue to be influenced by data more and more. Today, you can leverage product data to inform product roadmap decisions, prioritize feature requests and design better user experiences.‍