Creating Landing Page Copy That Will Amaze Your Audience

Chloe Bennett

Are you confused about creating landing page copy that brings conversions? Many businesses are - this is one of the most essential steps in turning mere visitors into leads. Good copy can give you just that.

But, how do you write copy that converts? How do you avoid common mistakes?

It’s not easy. Businesses struggle with this often. But they do it anyways and they keep testing, keep improving and keep receiving better results with their landing pages.

To help you get there sooner, we have compiled a list of actionable, helpful tips that will set you on the right path to success.

Keep your copy focused on what your customers get

When you write copy for your landing page, you should remain focused on showing them why they would want to keep reading. This means that you have to give them a good reason, show them how and why your product or service would matter to them.

Your customers don’t really care about the features of your product. What they do care about is the outcome of them using your product or service.

For instance, your customers are not buying a lipstick - or the ingredients, the packaging and so on - they are buying sex appeal, beauty, flirtiness.

The same goes for any product.

https://www.leadpages.net/blog/write-landing-page-copy/

Let your customers speak for you

“The worst thing you can do as a brand is to talk about yourself throughout your landing page copy. This gives your customers the sense that you don’t actually care about them, but rather about taking their money,” says Edith C. Willingham, a content marketer at Online Paper Writing Service.

But when you really want to tell your story and show your customers what a great brand you are, the only acceptable way to do so - at least when it comes to your landing page - is to use customer testimonials.

This way,their peers are telling your customers your story and praising your work.

“The worst thing you can do as a brand is to talk about yourself throughout your landing page copy. This gives your customers the sense that you don’t actually care about them, but rather about taking their money,” says Edith C. Willingham, a content marketer at Online Paper Writing Service.

But when you really want to tell your story and show your customers what a great brand you are, the only acceptable way to do so - at least when it comes to your landing page - is to use customer testimonials.

This way,their peers are telling your customers your story and praising your work.

Play with your CTA buttons

CTA buttons play an important role in getting your customers to convert.Inherently, you have to pay close attention to the copy that goes with the buttons. It’s just a single line in most cases, but it’s pivotal in helping your customers make a decision.

Some brands opt for the simple “click here” but you should go a bit further and create more compelling CTA button copy.

For instance,“Click here to get your free trial” or “Download now to get a discount”. In essence, it should be engaging and convincing.

Write like you speak

One of the worst mistakes businesses make is writing copy that includes a lot of technical jargon, and words that are not understandable to an average reader. They also often write with a tone of voice that sounds too formal and uptight. People get bored with this easily, and they won’t stick around for long.

You should also stay away from using the passive tone of voice and replace it with an active one. Avoid using adjectives, or what is known as “purple prose”. Stick with concise, friendly tone and be informative rather than boring.

Here are some tools that are great at helping people achieve these effects.

You should also stay away from using the passive tone of voice and replace it with an active one. Avoid using adjectives, or what is known as “purple prose”. Stick with concise, friendly tone and be informative rather than boring.

Here are some tools that are great at helping people achieve these effects.

 ·       ViaWriting and WritingPopulist– These two are very good grammar resources. Good grammar is often skimped on in emails, but its importance can’t be stressed enough.

·        Big Assignments and EssayRoo - Two proofreading sites which go beyond a normal spellcheck and are perfect for writing correctly spelled emails (as suggested by Australianreviewer.com).

·        StudyDemic and StateOfWriting– Both of these sites have lots of suggestions on improving your writing generally. Learn some new writing and editing tips to stay on top of your writing style.

·        BoomEssays and UKWritings - These are editing tools, perfect for helping you ensure that your content is perfect before you send it out. Positively reviewed by SimpleGrad in UKWritingsreview.

·        MyWritingWay and LetsGoLearn - Two writing guides which give specific advice on how to make your landing page content better for its purpose. Very approachable way to learn some fresh ideas.

Don’t fear the long form

Brands often fear using long form content on their landing pages because they think that their readers will never read it or that it would be too confusing for them.But, long form content is great on landing pages.

What you do need to consider is the formatting of the content.

Use plenty of subheadings and bullet point lists. You should also make the paragraphs short -1 to 3 sentences at most - and leave plenty of white space on the page. Use visual cues to make the content more readable and comprehensible.

Don’t resort to purple prose. The content should be concise and informative. Long form content can actually be more helpful to your readers because it leaves no room for confusion and it can clear up some of the most important points.

In conclusion

Creating landing page copy isn’t easy - there is so much pressure on those few hundred(or thousand) words to do a good job and drive conversions. However, if you have the right tools and the right mindset, you can create the kind of copy that works well. Keep improving it and testing it to get to the best version possible. It’s okay to start off with something that simply works and then move towards a landing page that delights. Hopefully, some of these tips will help.


Chloe is a member of the CloudApp community and requested to guest post on something she is an expert at. She is a content editor at Essay Writing Help and Paper Fellows services. She helps with editorial content, reviews submissions and writes company newsletter. Also, Chloe teaches academic writing at OXEssays service.

If you would like to guest post for the blog shoot us a note on Twitter or Facebook

 

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