Email marketing continues to be one of the most effective marketing channels. So we totally understand why you're on the hunt for the best email marketing tools. The problem? There are a lot of options on the market. Like, A LOT…
Never fear! We've done the research and chosen the 10 best email marketing services you can use to grow your business in 2021. Interested? Then let's take a look...
The Best Email Marketing Software
So, what are the best email marketing tools available to you in 2021?
That's what we'll cover in this section! Each of the solutions below will help you grow your business. But they all include different features and cost different amounts. We encourage you to analyze each and choose the solution that fits your needs best.
Let's dive in!
1. Constant Contact
Constant Contact is a major player in the world of email marketing. It's not hard to see why, the service is both powerful and super user-friendly.
The suite of tools offered in Constant Contact includes email templates, list segmentation, and marketing automation. For companies looking to invest in a one-stop-shop type of marketing solution, Constant Contact also enables companies to build websites with ecommerce functionality, design logos, create social media ads, and monitor social posts.
Constant Contact offers two different email plans, the first of which starts at $20 a month. The second will run you $45 a month. Either way, that's good value for the features received, which is why it makes our list of best email marketing software.
2. Campaign Monitor
Next up, Campaign Monitor, a robust solution that includes quality features like professionally-designed email templates, sign-up forms, and top app integrations.
Where the tool really sets itself apart from the other best email marketing tools on the market, though, is with its interactive analytics dashboard, which is easy to understand and use to create personalized emails, list segments, and customer journeys.
Fortunately, all that functionality won't cost you an arm and a leg. Prices start at $9 a month for basic email functionality, 2,500 emails, and 500 contacts.
HubSpot is a well-known software solution that helps businesses manage every aspect of their marketing strategies. For example, you can use this tool to write SEO-optimized blog posts, monitor your social media content, and, yes, send emails to your list.
In regard to email, HubSpot offers powerful automation capabilities that will help you create and send more personalized content that really resonates with your audience. This is in addition to standard features like a drag-and-drop email editor and a 99% deliverability rate.
The only downside to HubSpot — at least for some businesses — is the price. Expect to pay $50 or more per month depending on the number of subscribers on your list.
If we had to choose the best email marketing software for bloggers, artists, authors, chefs, musicians, and other professional creators, it would be ConvertKit.
First off, the software gives users access to eye-catching email templates, a landing page builder, list segmentation, A/B testing functionality, and autoresponders. But that's not all. ConvertKit also makes it easy to distribute content upgrades and incentives to customers, offer paid newsletter subscriptions, and sell digital products.
In a nutshell, ConvertKit includes just about every feature a professional creator needs to make a living doing what they love. Plus, it's ridiculously easy to use, despite how powerful it is. You can't say about every email tool on the market.
To get started on the platform, sign up for the free plan and mail up to 1,000 subscribers. For bigger audiences, ConvertKit offers paid plans starting at $29 a month.
Our next entry on the best email marketing tools list is MailerLite. Don't let the name fool you, the only thing "lite" about this software is its learning curve and impact on your wallet.
Once you sign up for MailerLite you'll get access to a drag and drop email editor, which you can use to create stunning messages. You'll also enjoy list growth tools like a website and landing page builder, pop-ups, and embed forms. Oh, and we can't forget to mention MailerLite's quality automation, segmentation, testing, and reporting features.
All of this can be had for the can't-get-any-lower price of $0 a month. This package will allow you to send 12,000 emails a month to 1,000 subscribers or less. If your needs exceed these limits, paid plans start at $10 a month and go up from there.
In our opinion, MailerLite is the best option for most newbie email marketers because it's easy to use and extremely affordable. But it also has advanced features that you can access when they need to, which means the software is able to grow with you.
Drip is a powerful email marketing platform that's primarily aimed at ecommerce marketers, though just about anyone can use it to achieve amazing results.
It's most appealing features have to do with automation and personalization. For example, users can automatically pull deep data from every customer interaction and use it to better segment their audience. This leads to more personalized messaging that boosts sales, which you can easily monitor with the tool's in-depth analytics dashboard.
Drip also offers standard features like a visual email builder, customizable lead capture forms, and integrations with Shopify, Magento, WooCommerce, and many more. Prices for Drip start at $19 a month and rise depending on your subscriber count.
ActiveCampaign is an email marketing tool, CRM solution, and marketing automation platform rolled into one awesome package that any business can use to boost sales.
Because the tool includes advanced CRM (customer relationship management) functionality, ActiveCampaign's customers can use the tool to properly score leads, then send highly personalized content to the ones that show the highest probability of purchasing.
This is a super useful feature! But since this list is specifically about the best email marketing tools, let's dive into ActiveCampaign's email capabilities…
Once you've created your ActiveCampaign account, you'll be able to access the platform's emailing features such as a drag and drop email editor, a funnel creator that allows for automated messages that feel personalized, and a detailed reporting dashboard.
We also need to mention ActiveCampaign's dynamic content feature, which enables businesses to provide different experiences to their customers based on segmentation.
All in all, ActiveCampaign is a very powerful platform — and it's priced accordingly. To access all of the tool's features, expect to pay over $200 a month for just 500 contacts. More affordable packages are available at $9 a month and up, though many of the tool's features will be unavailable to you.
Next we have Sendinblue, one of the fastest growing email and SMS marketing platforms in all of Europe. It's not surprising, the tool has plenty of handy features.
Let's cover the standards first:
Sendinblue includes an intuitive drag and drop editor that will help you craft beautiful emails in no time flat. It also includes marketing automation workflows, advanced segmentation capabilities, and personalization features.
Where Sendinblue really distinguishes itself, though, is with its "extras". As mentioned previously, SendinBlue includes SMS marketing so you can text your customers as well as email them. It also has a full CRM and website chat functionality.
Sendinblue's pricing structure is a bit different than the other best email marketing tools we've covered so far. Rather than charging customers by subscriber count, Sendinblue charges by the number of emails sent every month. Paid plans start at $25 for 10,000 emails.
If you're looking for an easy learning curve, powerful features, and a low price tag — i.e. the holy trinity of email marketing software — you need to seriously consider Moosend.
With this platform, you'll have access to a library of drag and drop, customizable email templates that will make your company look professional to customers. You'll also be able to easily set up automated sequences that use data to ensure your messages are personalized.
Once your emails are sent, you'll want to track them to see how they perform. Moosend makes this process simple as well with an in-depth analytics dashboard.
To top things off, Moosend offers a landing page builder, custom opt-in forms, native integrations with Wordpress, Magento, and WooCommerce, and friendly phone support — all for just $8+ a month depending on the number of subscribers you have.
MailChimp is one of the most popular email marketing services on the market. The reason? They offer a free plan for up to 2,000 subscribers. It also helps that the tool is easy to use and features a drag-and-drop email builder, basic automations, and easy integrations with Wordpress, Shopify, Zapier, and many other software solutions.
Paid plans start at $9.99 a month for 500 subscribers and go up from there. While many of MailChimp's "advanced" features aren't as advanced as other platforms, they're still quite functional and can accommodate entry to enterprise-level businesses.
Bonus Tool: CloudApp
Before we let you go, we need to mention one last piece of software that will greatly improve your email marketing efforts… CloudApp!
CloudApp is *not* one of the best email marketing tools like the solutions mentioned above. It's a visual communication app that combines industry-leading screen and webcam recording, GIF creation, and screenshot annotation features in one intuitive package.
Why have we included it in this list? Because it can supercharge your emails!
Imagine how much more personal your messages will feel when they include videos of your staff answering prospect questions. Or how much more informative your welcome sequence will be when it features screen recordings that show new customers how to use your tools.
Once you create a recording, GIF, or annotated image in CloudApp, you can easily add it to just about any of the best email marketing services (including the ones above) using our software's seamless integration with Zapier.
The best part? CloudApp can be used for free. Sign up today and watch your email efforts skyrocket thanks to our visual communication platform.
Boost Your Business With the Best Email Marketing Tools
Email marketing will improve your business — if you use it correctly. To do so, you need to invest in one of the best email marketing tools on the market. Each of the services mentioned above qualify. Now you just have to choose the right one for your needs.
We encourage you to try out a few options. Test their features, talk with their support teams, evaluate their costs. Then invest in one and don't look back. Good luck!