2019 Video Trends Report

Joe Martin

Video killed the radio star … and then every other piece of content by 2019. It's not hard to understand why the world has exploded with video over the last decade. It's hard to find a more engaging medium for creating emotional connections with an audience. Products like Netflix, YouTube, and Zoom have all been able to capture the attention of their audiences through video and examples leading the movement. 


Video is more than just streaming, funny cats, and conferencing. In the Q2 2019 video trends report, we at CloudApp share stats from our own community and great 2019 video stats from resources like HubSpot, Qualtrics, Animoto, Google, and Cisco.  In the CloudApp 2019 video trends report you will find how video collaboration increases productivity, along with other video stats including growth of video in marketing and business, how customers want video tutorials, how video can improve customer experience, how video is exploding on social media in 2019, and how video is helping remote workers collaborate.


How video collaboration increases productivity


Minutes Saved by CloudApp Users by Type
Minutes Saved by CloudApp Users by Type in 2019


In 2019, our world is filled with do-it-yourself videos on YouTube, how-to guides with screenshots, and GIFs to explain our emotions on a social post. Why not bring that into your internal collaboration and external communication? Using video, screenshots, GIFs, and other visual ways to collaborate can provide a quicker more effective way to close deals faster, reduce the need for meetings, and eliminate long back and forth emails.  


Power users of CloudApp see upwards of 67 minutes in time saved per week while using its screen recording, screen snipping, and GIF editing/creation tools. Integrating visuals into your collaboration and productivity toolset can be a quick way to find immediate results. Companies like G2, Intercom, Drift, and Outreach have all found success with visual collaboration through screenshots, GIFs, and screen recorded videos to save time on bug reports, increase pipeline, improve customer success, and connect remote workforces. 


Growth of video in marketing and business


2021 Internet Traffic Share Estimate (Cisco)
2021 Internet Traffic Share Estimate (Cisco)


According to Cisco, by the year 2021 video will encompass 81% of all internet traffic. The growth has been led by a perfect storm of streaming services, video conferencing, YouTube, and more businesses using video for marketing and communication purposes. 


Google also showed in a recent 2019 video stat that 6 out of 10 people prefer video platforms to live TV, and this continues to be across multiple platforms with Statista showing 85% of all internet users in the United States watched online video content across multiple devices. 


We are living in a visual and video led world that will continue to have implications on all forms of business. Consumer behavior in entertainment will roll over into how they prefer to do business, collaborate internally, and connect with customers externally. 



How customers want more video tutorials


How Consumers Prefer to Learn About a Product in 2019
How Consumers Prefer to Learn About a Product in 2019


We live in a DIY generation. All age groups of people are searching Google, watching YouTube, and reaching FAQ or discussion pages BEFORE they engage with your brand on a live chat or customer support channel. In a 2019 video report, HubSpot showed that 68% of customers prefer to learn about a product through a short video


Providing a video tutorial to your customers in 2019 and beyond can enable them to solve an issue themselves, reduce inbound requests for your customer support team, and provide a better customer experience overall. 


Gainsight, a customer success platform, uses video to close tickets faster. As a team, it saves over 40 hours a month using screen recorded video, screenshots, and GIFs to provide a visual solution to issues customers may be facing or how to access certain aspects of its product. The videos are also stored in the Cloud to provide for access and collaboration with other teammates in the future.  



How video can improve customer experience


Videos Improve Customer Experience
Videos Can Improve Customer Experience in 2019


Along with video tutorials, 90% of customers also say that videos help them make better buying decisions (HubSpot). In a world full of competition for consumer dollars in every industry, customer experience led by video can be a great way to separate yourself from your competitors. 


Qualtrics has shown that 86% of buyers will pay more for a better brand experience. The video stats show that in 2019, the more effort you put into giving the customers what they want (MORE VIDEO) will lead to a deeper connection and customer experience which will lead to more loyalty and revenue for your brand. 



How video is exploding on social media in 2019


The Types of Branded Content People Want in 2019
The Types of Branded Content People Want in 2019


In 2019, with over 1.5 Billion users/month, YouTube is the second largest search engine. (SEJ). Consumers are enabled now more than ever to find help for topics they are struggling with 


According to Animoto, the branded video content people want most is How-To Videos, Sales Videos, and Top 5 Lists. These types of video content are a great way to connect with people on multiple channels including sales, marketing, customer experience, and with your product itself. 


All of the video collateral that you produce can be a key part of the 2019 marketing and video plan. You can distribute the video assets on your social channels, YouTube, your website, through email, or combine everything into a webinar. 


How video is helping remote workers collaborate


Video Conferencing Helps Connect Remote Workers in 2019
Video Conferencing Helps Connect Remote Workers


The way we work is shifting globally in 2019. According to IWG, 70% of the global workforce works remotely at least once a week. Also, 83% of employees feel they do not need an office to be productive (Workforce Futures). Gone are the days where everyone worked on the same time schedule and in the same building. Teams are globally dispersed, startups are starting remote to save on costs and increase talent pool, and large enterprises are enabling a Gig economy with more remote work. 


Welcome to the collaboration 2.0 movement. Tools like CloudApp enable a visual connection point for remote workers through instantly shareable videos, screenshots, and GIFs. 87% of remote workers say they feel more connected through video and conferencing tools. (WebEx). If you are wary of the move to supporting remote workers or just looking for ways to feel more collaborative and connected, video would be a good start. 


Recommendations

In 2019, video continues to grow in social, remote work, marketing, sales, and other aspects of business. If you want to make sure your company is on the leading edge of customer experience, make sure you are looking for new and innovative ways to incorporate video into your business. 

Action items
  • Determine how your customers could best be served by video
  • Create a plan that includes adding video to your social, product, customer experience, and connecting your workforce. 
  • Find the right toolset and goals to help you accomplish integrating video. 
  • Research video trends to find inspiration for your video content
  • CloudApp can get you started on the right video path with its platform to create instantly shareable videos, GIFs, and screenshots that integrate with Slack, Zendesk, Trello, and other workflow automation tools.


To download the Full Report - https://www.slideshare.net/JoeMartin25/cloudapp-video-trends-report-q2-2019



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